The Playbook: Comprehensive guide for CMOsDestrier2020-12-29T16:57:05+00:00
Enterprise Peer Reviews: Our Playbook for Vendors
Destrier’s Playbook is available in three packages – Standard, Explorer and Advanced – providing the comprehensive guide for CMOs in taking control of this growing space.
Providing unrivaled insights, the Playbook explains the market landscape and provides a step-by-step guide, from getting started to developing advanced plays.
It explains the importance of cleaning up your profile, insights on building an effective inventory of reviews, outlines how to integrate peer reviews into marketing campaigns, and shares advanced strategies such as how to weaponize reviews.
For all review sites, one thing is crucial: trust. The Playbook explores the constant trade-off between generating large volumes of reviews and ensuring they are honest and truthful and provides insights into the steps that sites take to validate reviews.
Finally, the Playbook looks into the future – in a world where the use of artificial intelligence will start to influence vendor selection.
All packages include:
Peer Reviews Playbook (140 slides, 13 sections) as PDF download
Dedicated walk-through presentation and Q&A (2 hours)
Free updates for 12 months
The Explorer package adds:
Essential database of facts and figures
Enhanced database detailing site-specific engagement info and policies
Up to five dedicated 30-minute inquiries
The Advanced package adds:
Free updates for 18 months
A half-day workshop and vendor-specific best practice advisory with Playbook author Simon Jones
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