As you would expect, the main enterprise review sites are all different – and each has its advantages and disadvantages. The answer in terms of the “best” site therefore depends on what you are trying to achieve. Our results-based methodology helps identify the top peer review sites aligned to your unique needs.
Are review sites really influencing enterprise buyers?Destrier2019-11-12T18:30:42+01:00
There’s a growing body of evidence to say yes, enterprise peer review sites are starting to influence buyers. But there’s more: As well as looking for proof of their influence over buyers, CMOs are exploring the flipside – how sites can also provide valuable insights for vendors. The Playbook has both angles covered.
Aren’t some reviews pay-to-play?Destrier2019-11-13T17:16:08+01:00
The main review sites know that to be taken seriously by their target audience – enterprise buyers – ensuring that reviews are genuine and unbiased is of paramount importance. Yes, there are still web forums which enthusiastically highlight the $10 or $25 gift vouchers that people can earn from sites for providing a review, but these bounties are only paid out for published reviews from validated, genuine reviewers.
How big is the enterprise peer reviews business?Destrier2019-11-13T17:17:59+01:00
This is the big question that CMOs tend to ask. In other words, “do I need to consider allocating marketing budget to this?” The answer is an emphatic YES. The leading enterprise peer review sites are attracting venture capital investment as they build inventories running to hundreds of thousands of real-world reviews from enterprise technology buyers and users, across thousands of categories – from ad tech through to yard management. Although they’re not all enterprise reviews, G2 just hit the one million reviews mark.
How can I get a copy of the Playbook?Destrier2019-11-13T17:14:01+01:00
This is the big question – and there’s no single answer. Vendors have found the most success in integrating reviews into their ongoing customer interactions – rather than asking out of the blue. Vendors are also seeing success in setting up a booth at trade shows and events to collect customer reviews.
How long does it take for a customer to write a review?Destrier2019-11-12T18:15:05+01:00
One of the most common mistakes made by vendors as they get started is underestimating how much time it will take their customers to write a review. And one of the most common reasons why customers fail to finish writing a review is that they’re unprepared for the questions they’ll get asked. Failing to prepare your customers to provide a review is one of the biggest mistakes any vendor can make.
My customer wrote a review but it was rejected. Why?Destrier2019-11-12T18:07:10+01:00
Asking partners or suppliers to write a review is a terrible idea. Identifying the reviewer as an end customer is a step taken by all the main sites. Anyone who checks the “partner” or “supplier” category is going to see their review unequivocally rejected. Don’t even waste time trying.
What about the question of trust? Are these reviews genuine and independent?Destrier2019-11-13T17:19:50+01:00
Vendors taking a serious look at peer reviews in the enterprise tend to raise the thorny question of trust – and are suspicious that reviews are pay-to-play. We’ve got the inside story on how the review sites go to great lengths to ensure that reviews are real – and highlight how the surge in popularity for peer review sites is making it much harder for vendors to cherry-pick reviews from selected customers only.
What’s covered in the Playbook?Destrier2019-11-12T19:43:08+01:00
The Peer Reviews Playbook includes a comprehensive database comprised of an unrivaled, in-depth collection of facts and figures related to the big four sites – from policies to inventories, and from categories to compatibility with marketing automation sites. Overall, the Playbook covers 13 different areas, and provides a selection of case studies, as shown here.
When’s the best time to ask customers for reviews?Destrier2019-11-12T18:13:25+01:00
There is no time like now in making a start in building up a reviews inventory. With focused effort, we’ve seen that it’s easily possible for vendors to start registering on reviews charts in three months or less. Also bear in mind that it takes time for some reviews to be approved for publication.
Why are enterprise peer review sites relevant, anyway?Destrier2019-11-12T18:02:38+01:00
We get asked this question all the time. And we answer it with facts and figures: the industry’s definitive collection of data related to the main enterprise peer review sites. For vendors that are still in denial about the influence of peer review sites … with inventories of enterprise solutions, services and products now passing the one million mark, it’s time to believe.
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