Enterprise peer review sites like G2, Gartner Peer Insights, IT Central Station and TrustRadius are attracting venture capital investment, and building inventories running to hundreds of thousands of real-world reviews from enterprise technology buyers and users, across thousands of categories – from ad tech through to yard management.
But are these sites really influencing enterprise buyers? Which sites are the most important? How should an enterprise get started? And which department is responsible for managing these sites?
The answers to all these questions, and many more, are covered by Enterprise Peer Reviews: A Playbook for Vendors – the tech industry’s comprehensive guide to understanding and mastering enterprise peer reviews.